Napkin Recipez
Napkin Recipez Display and Merchandising
DISPLAY AREA
Have a specific area to display for full impact. It may be the shop
window, it may be at store entry as a welcome display, a well lit
back corner to pull customers all the way to the back of the store
or it could be near the counter to encourage spenders to be more
inspired. Make sure it is well lit!
*offer colour co-ordinated starter packs of fabrics for each pattern
instead of or as well as specific kits. Offer them either in the
pattern colours or your sample colours.
DISPLAY IDEAS
Set the table!
*You’ll need a lovely table and you’ll need to decorate
it! The focus could be the Napkins, the focus could be the blocks
that have been used.
*The table itself could be simply draped with a quilt or appropriate
fabric.
*The crockery and cutlery could be over the top to add to the mood
or quietly unassuming to leave the napkins to shine.
*Use your photocopier or scanner to copy crockery and cutlery. Mount
the copies onto cardboard for a funky display. Scaling the copy
up or down could be interesting.
*Fill the window with a display of hanging napkins and cutlery.
If the cutlery is of the thrift shop or cardboard cut-out variety
so much the better.
*Picnics are an informal setting. The quilt as a picnic rug, the
napkins perfectly co-ordinating.
*A row of glasses with napkins tucked in would be wonderful. Quilters
love repetition.
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