Treez
Treez Display and Merchandising
DISPLAY AREA
* Have a specific area to display for full impact. It may be the shop
window, it may be at store entry as a welcome display, a well lit
back corner to pull customers all the way to the back of the store
or it could be near the counter to encourage spenders to be more inspired.
Make sure it is well lit!
*offer colour co-ordinated starter packs of fabrics for each pattern
instead of or as well as specific kits. Offer them either in the
pattern colours or your sample colours.
DISPLAY IDEAS
*A Christmas theme is ideal. Have a potted tree centrepiece -
the quirkier the better.
- colour co-ordinate the decorations to go with your (or my) sample
quilt.
- hang your largest buttons to decorate.
*Make a stack of treez blocks to incorporate into tree skirts,
stockings, santa sacks, table runners and Christmas cards.
*Introduce some potted treez to make a forest. String up wildlife
- in particular butterflies, bees and ladybirdz to introduce other
Stargazey patterns. Potted gerberas, or faux versions of these funky
flowers would look great if you would like to introduce the Daisiez
pattern into the arrangement.
*Make your own tree. A large chicken wire cone is easily covered
or draped with green fabrics. A row of these in different colourways
would encourage customers to think of different colour palettes.
Make them as big or as small as you have room for.
*Our sample is a picnic rug - start thinking of trees in the great
outdoors. Picnic baskets, crockery, portable chairs or a BBQ and
a selection of gourmet food would look enticing.
USING OTHER QUILT STORE MERCHANDISE IN YOUR DISPLAY
*Thinking of Christmas. Search out books and patterns on easy to make
decorations, tree skirts etc. Make up or buy in decorations for quick
sales.
*Thinking of picnics;
- buy in some picnic baskets, both purpose made and regular baskets.
- look for bright or unbreakable crockery and gather an array of
gourmet food.
- search out patterns and books on napery, basket liners and cushions.
Make some up and make sure they are for sale!
*Buttons, buttons, twinkly embellishments, luscious glittery threads
and then even more buttons are essential to decorate your Christmas
Treez version.
FABRIC PACKS
1. Fat quarter packs are also a great starter and easy to cut, sell
and display. Include different amounts to suit different pockets and
projects; 5 of each, 10 of each, 10/5 split etc.
TRY; green and neutral fabrics
or sky fabrics and contrasting tree fabrics
2. Fold green ‘treez’ fabric into triangles, (fat quarters
or 1/8’s would work well). Attach to stick to resemble trees.
- You could layer a few fabrics to form a ‘treez’ collection.
- Make Christmas trees (green or red) with star placed at point
3. Roll fabrics into logs. Cut ‘treez’ logs, ‘background’
logs and ‘trunk’ logs.
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