Tartanz
Tartanz Display and Merchandising
DISPLAY AREA
* Have a specific area to display for full impact. The sample
should be the focus. It may be the shop window, it may be at store
entry as a welcome display, a well lit back corner to pull customers
all the way to the back of the store or it could be near the counter
to encourage spenders to be more inspired. Make sure it is well
lit!
*offer colour co-ordinated starter packs of fabrics for each pattern
instead of or as well as specific kits. Offer them either in the
pattern colours or your sample colours.
DISPLAY IDEAS
*Colour based display;
e.g. RED (or your sample’s background colour). Collect and
group all the red notions, haby, threads, buttons and gift lines
you can find. Big. little, old, new, for sale or not, just raid
your shop, house, and all those cupboards. Think differently - cans
of tomato products are rather red!
I’ve done this in shop windows and it works wonderfully.
*Flannel based display. Group flannels in colour families to co-ordinate
with your sample or mine. This will work especially well if you
make up our small project, which is flannel, or if you make a couple
of blocks simply to inspire customers.
*Plaid based display. This quilt is a plaid quilt - however quirky.
Gather all things plaid or all things Scottish - as long as the
colours can be worked together cohesively.
*Graphic display - this quilt is all about grids. Work this look
in with linear props - both vertical and horizontal.
- Maybe ribbons stretched across your display area if you use gelati
or pastel colours in your sample? A pretty little girls quilt and
display is required here.
-Think about gridlock - perhaps you need matchbox cars running around
in your display? You can get some good ‘boy’ things happening
here. It can be a great masculine quilt if you use ‘boy’
colours.
*We have some ‘Freebiez’ leaflets available promoting
Tartanz and Retro Rhythmz fabric. Email Sally, sally@stargazey.com
for a class set or for counter give-aways. It is also available
as a free download here.
USING OTHER QUILT STORE MERCHANDISE IN YOUR DISPLAY
*Cutting equipment, long rulers and 12” square rulers are necessary
here.
*Plaids. Stack all your checks and plaids, woven or printed.
*If you follow the colour theme idea all your notions, haby etc.
will be already incorporated into your display.
FABRIC PACKS
1. Fat quarter packs are also a great starter and easy to cut,
sell and display. Include different amounts to suit different pockets
and projects; 5 of each, 10 of each, 10/5 split etc.
TRY; red and mixed bright fabrics
or flannel fabrics
2. Packets of 12” squares for backgrounds
3. Packets of 12” background squares, stacked flat, with fat
quarter rolls of contrasting ‘strip’ fabrics rolled and
attached ‘woven’ on top.
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